[Pete Thamel] Per sources, the amount Fox is expected to get back for the cancellation of the Big Ten title game, which it owns the television rights to, is estimated in the $50 million range annually.

[u/Thomallister1291]

https://x.com/PeteThamel/status/2111241297298387030

[u/SirMellencamp]

The only boycott I’ve seen work was Bud Light and it was for a stupid reason

[u/ScotsBeowulf → u/SirMellencamp]

I've been boycotting Bud Light for over 20 years, and it's been great for me.

[u/SirMellencamp → u/ScotsBeowulf]

It would take a lot to get me to switch from Miller Lite

[u/PossiblyAChipmunk → u/SirMellencamp]

Didn't the boycott push people to drink Modelo, a Budweiser brand beer?

[u/sbballc11 → u/PossiblyAChipmunk]

Not in the US, but elsewhere

[u/Alternative-Ease-702 → u/PossiblyAChipmunk]

Yeah it became the No1 beer afterwards

[u/SirMellencamp → u/PossiblyAChipmunk]

Probably

[u/JinFuu → u/SirMellencamp]

Bud Light boycott worked because Bud Light is easily replaceable for the people who drink it.

College football is not easily replaceable.

[u/BurritovilleEnjoyer → u/JinFuu]

Funniest part is most of them simply switched to a different InBev beer anyway

[u/Individual-Motor-167 → u/JinFuu]

I'd argue it is. Plenty of other sport and a far better product on Sundays.

[u/SirMellencamp → u/JinFuu]

Yes. Still a dumb reason

[u/CaptJohnsFishMarket → u/SirMellencamp]

ABC brought Jimmy Kimmel back after a bunch of people canceled their Disney+ when they suspended him after his Charlie Kirk joke. Can’t be anything too high stakes though

[u/Individual-Motor-167 → u/SirMellencamp]

Didn't actually work, media pretended it did.