Review/Discussion 20/52
Finished Ametora, How Japan Saved American Style, by W. David Marx. In brief, the author describes how post-war Japan’s imperfect translation and adoption of selected elements of American redefined Japanese consumer fashion and its evolution came full circle to influence global fashion. And he did all that, pretty well, in 300 pages. Interesting on a few levels, not least to provide a little insight into why “Made in Japan” versions of classic American brands exist.
5
u/IntoTheAbsurd 7d ago
This looks like something worth reading after Tanizaki's In Praise of Shadows.
3
u/Mcris64 7d ago
I haven’t read that work, but a synopsis suggests it might offer more nuance and emphasize the visual context of Ametora more than cultural impact. I’m wondering if it might be interesting to explore Tanizaki and Chinese feng sui as complementary approaches.
2
u/IntoTheAbsurd 7d ago
I'd say they both value the 'unseen'. Tanizaki through shadows, and feng shui through the invisible flow of qi but that's probably just me.
8
u/JejetheEggBastard 7d ago
I've been meaning to read this! I love books about fashion history :)