[Matt Hayes] The SEC willingly flushed its conference championship game that last year had better ratings than all eight first round CFP games of the brief, 12-team era.

[u/CrashB111]

https://x.com/MattHayesCFB/status/2111056779366785054

[u/Boomhauer_007]

Look up the top 24 right now, they have 9 teams that would make it if the season ended today

Giving up one game to get many more is a slam dunk financial trade, it’s extremely obvious why they did it