[Matt Hayes] The SEC willingly flushed its conference championship game that last year had better ratings than all eight first round CFP games of the brief, 12-team era.

[u/CrashB111]

https://x.com/MattHayesCFB/status/2111056779366785054

[u/hunghome]

Volume over price I guess. If I get 4 first round games worth 3M eyeballs each that Beats 1 game with 10M kinda thing?