r/GTA6 • • 1d ago

Rockstar is literally turning Miami into Vice City: Convoy of GTA 6 supercars spotted driving around town today!

Cool stuff happening around Miami. I love that R* is doing so much irl marketing right now.

2.2k Upvotes

104 comments sorted by

237

u/syntheticgeneration 1d ago

The cars actually have GTA brands on them, badges and all. They're full mockups.

43

u/ImageRevolutionary43 18h ago

Even the body kits,the lights,the rims are custom made to replicate the gta cars.

128

u/1620shop 1d ago

Absolutely sick

229

u/imnotslavic 1d ago

Imagine: you're behind the wheel of a very expensive very fast supercar but you can only go the speed limit

45

u/vs40at 16h ago

Imagine being paid to cruise in custom made cars thru Miami ;) Most fans would do it for free or even pay for that :D

21

u/RaisingFargo 23h ago

everything ive seen looks like parade speed.

7

u/renome 15h ago

eh, I can still enjoy the sound of the engine.

1

u/Bubbly_Garbage232 23h ago

Only till 19th nov..

110

u/ISeeGrotesque 1d ago

Blurring the line between the game and reality is a really smart move to make the game appear even more realistic, to make it exist in the real world and not just as a virtual reality, it’s hyperreality

19

u/nolongerbanned99 1d ago

No. It’s meta. And decorating the stadium as vice city and making vice city uniforms is meta meta.

-54

u/Mikedesignstudio 1d ago

There’s literally no real reason to do this. Rockstar marketing team should be fired.

25

u/KidAteMe1 1d ago

This is cool as fuck though wdym

15

u/Highly_Appropiate 1d ago

So what should they do instead, donate the marketing budget to charity?

-42

u/Mikedesignstudio 1d ago

They could’ve just added a disc to the collectors box. Even a fake one with the box and the map would’ve been fine. This shit is just lame.

16

u/No_Magazine_1572 22h ago

Marketing and merchandising aren’t the same thing. Speaking on things you don’t know is lame.

-35

u/Mikedesignstudio 21h ago

I read a lot of marketing books and a run a business, but I’m sure you don’t care about that.

But here’s something from Google:

“Every part of a business communicates a message and influences how customers perceive the brand, meaning marketing is embedded across all operational functions rather than isolated to a single department.”

Never and I mean NEVER attempt to run a business or you will fail 100% guaranteed.

13

u/No_Magazine_1572 21h ago

Yeah I work in marketing and own a business sorry about that.

I am aware that marketing is all encompassing but it’s like a square and a rhombus. Marketing is running the advertising portion, but product/production channels are handling the merchandise in conjunction with marketing. Adding a fake disc would be more for merchandise sales than marketing and who would want a fake disc when the problem is no disc for the game? Too many moving parts to say fire the marketing team as a whole if you think it’s not good enough.

-6

u/Mikedesignstudio 19h ago

You still don’t get it bro and if you actually work in marketing, then they should fire your ass too. The disc would’ve sparked more conversations about the game than this bullshit. Who’s talking about this besides the fan boys on Reddit. Most people don’t give a fuck about this or their logo on top of the stadium. They spent millions on shit only you fanboys care about. Fire the whole team 🤮

13

u/No_Magazine_1572 18h ago

Well “bro”, I’ve won awards so I think I’m safe. I’m not a fanboy, I just appreciate a good large budget marketing scheme. We can completely disagree on their marketing without you insulting my capabilities as an individual. The lack of disc sparked a lot of conversation without creating a pr disaster. All press is good press after all.

Maybe a lot of individuals don’t care about the arena, but you know who does? News outlets. Not gaming news but local news stations. That’s a pretty big deal since a lot of people are watching and learning from those segments. A video game making it into the news cycle and having ooh where you’d see new tech releases and popular movies or shows is pretty great. News chopper picked up those cars and it’s circulating across multiple media channels because not everything happens on reddit. Those cars make people ask questions.

Marketing is all about finding conventional and unconventional ways to bring attention to a good or service. That’s what we’re seeing here. A lot of people are interacting with their marketing, but you’re not seeing it because they aren’t all “fanboys”.

7

u/Sea-Claim8502 18h ago

Low level rage bait🌽

7

u/Highly_Appropiate 1d ago

? That is not related to marketing. That's production and them not having a Disc is on Sony. Regardless most people are paying for digital, AND most who pre-ordered got the $100 edition. It was smart financially to not spend on disc manufacturing/distribution.

That aside, what marketing-wise would be more appropriate/better than GTA cars/blimps/paintings etc? I do agree the collectors edition is shite, but I did pre-order the $100 game and got a pro a few months back, so what do I know.

43

u/itsRobbie_ 1d ago

The budget on getting these cars alone must have been insane

31

u/BlurtSkirtBlurgy 1d ago

I imagine they can sell those cars and make back most of the money because someone wants a collectors item thats better than a hat

10

u/Pir-o 20h ago

Last time they made a custom car, it was the main price in a lottery. Who knows, maybe they gonna do something similar again.

3

u/Resident-Two4054 19h ago

And that car was an absolute dogs dinner

7

u/Single_Reaction9983 21h ago

Or hear me out, they rented them?

5

u/juko43 14h ago

Tgey are modified to look like ingame cars

5

u/TikkiEXX77 11h ago

Don't think they'd be able to modify em if they were rented. Maybe made a deal with an owner to modify their car and use it for promotion?

9

u/vordhosbn_1 23h ago

They’re probably just renting them and wrapping with owners permission

63

u/Catgirl_master_race 1d ago

i love how 2 months ago everyone in this sub were pissing their pants having a fit that "this is the worst marketing of a GTA game ever!!! waa" and now here we are

30

u/kiimjongtrill 23h ago

It's bc T2's CEO said it'd be a "short and aggressive" run starting in the Summer. People missed that though and are just impatient.

Since the pre-orders it's been great. Seems the closer we get is the heavier their marketing becomes. This is a whole new level.

7

u/Im_not_an_admin 19h ago

Impatient kids with zero idea

6

u/Appropriate-Fly9696 18h ago

Yeah watching people beg for ads was embarrassing

7

u/ComeonmanPLS1 15h ago

Damn they even buit a city that looks just like Vice City. Marketing budget crazy

32

u/DiscoHirsch 1d ago

How is the police car legal!?

118

u/Big_Lengthiness3450 1d ago

Because they have an actual police escort.

47

u/d4ng3rz0n3 1d ago

Can confirm. They have 3 florida sherrifs escorting them. Saw them parked on Ocean Drive today

10

u/jackfinch69 1d ago

Wait, this got me thinking. Is the name of the road Ocean Drive in the game as well?

35

u/zaadiqoJoseph 1d ago

Because it's apart of a show It's not a normal driver going on his daily activities

4

u/Internal-Drawer5691 1d ago

stats with c and send with h

-15

u/Eric_T_Meraki 1d ago

There are some supercars used by the police force. It's legal for them lol.

8

u/blacksf1 1d ago

I mean you’re not wrong, this isn't one of them, but some police forces do have them. Pretty sure they are primarily used for public events or recruitment but still.... Not sure why you are getting downvoted.

3

u/nolongerbanned99 1d ago

In Saudi Arabia specifically

3

u/Single_Reaction9983 21h ago

I belive Italy has a few as well

8

u/Reasonable_Option493 1d ago

I was not particularly interested in GTA VI up until recently. I have spent a ton of hours on Vice City, GTA 3, San Andreas, IV, and V, but I am now older, have less time to play, I am more selective about games...and being also very familiar with Florida, I wasn't thrilled about seeing a bunch of "Florida men" in a game, as I usually want to play to disconnect with reality.

The recent extended trailer changed my mind. It looks so fun and engaging, the choice of music is, as often with Rockstar, on point. I don't even think they need any advertising but why not, they make it look fun!

-1

u/AMIR_TAOUN 19h ago

Yeah honestly, who are they advertising it for? My grandmother knows what gta is. Don't get me wrong it's fun to watch, but probably unnecessary

7

u/xSayZ 19h ago

They are advertising for the guy you just replied to.

1

u/AMIR_TAOUN 19h ago

Yeah fair point

5

u/Blade_Punisher007 1d ago

That’s so Badass 🔥

3

u/Ifyourdogcouldtalk 1d ago

I can't belive they made vice city into a real city wow

3

u/MrGiffster 23h ago

My pre-order money driving down the street 🔥

6

u/trixxsterrizzler 1d ago

I love that Huracan

3

u/imlazytown 1d ago

Who are those people tho? The owners? They work for Rockstar? Actors?

8

u/alorenz58011 1d ago

Rockstar owns the cars lol

14

u/Resident-Two4054 19h ago

Rockstar bought Miami and on the 19th November, every one who preordered the game is going to be flown out to the renamed vice city, and it will be the world's largest and dangerous larp

0

u/Suitable-Ad3971 22h ago

Rockstar owns those cars and those people who driving it are GTA developers.

3

u/moopoo7852 1d ago

Pretty sure I saw an Albany Buccaneer earlier.

2

u/uuid-already-exists 1d ago

Just missing the flying oppressor griefing the city.

2

u/PickleCipher 23h ago

They should give these away like they did with the Banshee for 5

4

u/XulManjy 1d ago

🇺🇸 🇺🇸 🇺🇸

2

u/CatsDontLikeFancy 1d ago

Man this is so sick

1

u/MOEzuez 23h ago

Psssshhhh as they drive the speed limit

1

u/omnimodofuckedup 22h ago

Imagine living in Miami and playing this game in an apartment complex they also have in the game, maybe even with accessible interior.

1

u/Chemical-Cash188 22h ago

Going soon there 🙏🏻💪🏻

1

u/shlamiel 18h ago

would be a shame if something happened to these cars

1

u/Top-Western-665 16h ago

At this point GTA 6 launch is a World Festival

1

u/AsusStrixUser 15h ago

The Huracan is lit 🔥

1

u/Athan_Untapped 13h ago

I wish they would have got some physical costumed actors in the car too, would have really hit all these random videos with a +1

1

u/Ken_Sanne 11h ago

I assume the cop car isn't just for show and is from the actual miami police cuz they can't let this marketing stunt turn into a PR disaster when someone actually steal the cars, It's obviously a stupid thought but what if...what if they want some mf to try a grand theft on this convoy ?

1

u/LittleBIGman83 10h ago

We better have police supercars!!

1

u/1620shop 5h ago

I don’t follow her but it came up on my feed. If you guys look up “bikelife.mom” on IG, she has a reel showing some of the cars up close and a horn that was in GTA5 lol

1

u/Nut-Buster99 1d ago

Great if you live in miama I guess

1

u/filmrjosh 1d ago

Can’t believe GTA 6 will have underglow but not Forza Horizon 6

1

u/AerialAce96 1d ago

We just want physical 💿

0

u/asrultraz 15h ago

As a real Miami local what I find hilarious is the Miami Dade Police Department driving a Lamborghini revving the s*** out of it while at the same time issuing tickets to other irresponsible sports car owners who are revving the s*** out of their cars :D

0

u/PoGo_Battler I WAS HERE 12h ago

But all the haters will still say this is the worst marketing campaign of all time, despite it starting when Rockstar said it would start and being very different than anything we've seen before. Personally I'm loving it, it's so unique.

-4

u/NetworkDeestroyer 1d ago edited 23h ago

How was Ferrari okay with the modifications?

Edit: I want to know what dislikes for? Ferrari isn't a company that loves their cars getting modified in anyway. Look up how people can never buy Ferrari cause the modifications done. People have been blacklisted from buying one cause they put a wrap or paint job on their car. This is a legit question.

6

u/Kaiwa 23h ago

The answer is always money

-1

u/EarlyXplorerStuds209 20h ago

How is that legal?

6

u/AMIR_TAOUN 19h ago

Just like filming a movie. They have police escort, they pay for the police escort and then some. At the end of day it brings money to the city plus it's good for tourism.

1

u/lol_defender 19h ago

They have police escorts I'm pretty sure

1

u/Lead_resource 16h ago

Its the land of the free meaning if you have the money you can do anything you want legal or not

-3

u/Confident-Event-7030 1d ago

See the dumb fucktards don’t realize the “bloomy” effect is just a time of day difference

-6

u/Useful_Bottle8423 1d ago

That’s probably just some rich trust fund babies RP’ing like they’re in the game tbh

-60

u/NetInevitable601 1d ago

Super dumb. Work on the graphics of your game. New trailer looked like shit. Insta cancelled my preorder

12

u/OofRightInTheFeels 1d ago

Insta cancelled my preorder

Aw.. sure ya did, buck-o. 😂 You probably weren't buying it in the first place and just trolling, because you failed at life and want everyone to be miserable like you.

8

u/uuid-already-exists 1d ago

It does make you wonder how miserable they are.

16

u/squaredspekz 1d ago

Yes yes, of course. The people who should be working on improving the game are being distracted doing this work. It's just not right isn't it?

/s

8

u/MFDOOMscrolling 1d ago

lmfao you think these are the developers driving? 😂😂😂

-22

u/NetInevitable601 1d ago

No but that wasted money can go towards better devolopers cause wtf was that? Shit look like a ps3 game

7

u/uuid-already-exists 1d ago

Ah yes throwing more developers last minute into a game about to launch will really help. That’s not how things work.

Just like a manager to think 9 woman can deliver a baby in one month.

2

u/juko43 14h ago

You werent even alive when ps3 games were releasing if you think that it looks like one lol

3

u/JPorpoise 1d ago

Download it full sized off the Rockstar site. Youtube ruined it, it looks just as good as any of the other videos.

2

u/SurePrize6218 1d ago

I just bought mine today

0

u/Mikedesignstudio 1d ago

I agree. This is just a waste of money. They could’ve added a disc to the collectors box and made a killing on top of what they’re already going to make. Fire the marketing team Rockstar.

2

u/OofRightInTheFeels 1d ago

iT's JuSt A wAsTe Of MoNeY 😂

Sure, sure. You trolls are so weak

-13

u/WhiteBeltKilla 1d ago

Why does this look like AI