World's Highest Standard of Living - Margaret Bourke-White, 1937

[u/simonimo]

At the Time of the Louisville Flood, also known as World's Highest Standard of Living, is a black-and-white photograph taken in early 1937 by photojournalist Margaret Bourke-White while on assignment for Life. The photo shows Black flood refugees waiting in line for Red Cross relief in the aftermath of the Ohio River flood of 1937 in Louisville. Behind the refugees, a billboard advertisement for the National Association of Manufacturers appears in the background reading, "World's Highest Standard of Living: There's No Way Like the American Way".

It is one of several photos of the Red Cross relief line taken from different angles and one of more than 20 flood-related images Bourke-White produced in the series, only eight of which were originally published in two issues of Life in February of that year. The photo is often recontextualized and used as a symbol of the Great Depression even though it was intended to document the Louisville flood; the photo lacks visual cues about its location and subject, and awareness of its context was lost over time. It is among Bourke-White's most well-known photographs.

https://en.wikipedia.org/wiki/At_the_Time_of_the_Louisville_Flood

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