Let's talk about advertising.

[u/searine]

We all know that building an audience is tough, and must be done organically. However, you also need to drive traffic to your comic.

What are peoples experiences in doing this? Obviously there is classic Banner advertising networks, eg Project Wonderful, but there are also new venues for ads all the time. And let's not forget shoe leather marketing at conventions, right?

What about comic collectives, eg Hive Works? These seemed novel at first, but now look overwhelmed with comics. Have collectives driven traffic like you hoped they would?

Specifically I'd be curious about ROI on different types of ads. Not necessarily in terms of cash money, but in terms of unique readers. What works best? What doesn't work at all?

[u/searine → u/[deleted]]

Thanks for this, it was really informative!

Has anyone else used email lists? I've used them before with book marketing, to great effect. Does that exist with comics?