r/terps • u/YankeePride11 • 19d ago

Football Where is Kevin Plank?

We have the one of the greatest brand founders who literally played for UMD football and is a billionaire sitting in our backyard. In the age of NIL, we could compete with his backing and UnderArmours branding. I have not heard if hes doing anything or involved as donor. Anyone got any info on this?

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u/Inner-Pomegranate937 19d ago

UA stock is down nearly 80% over the last 5 years… and they just lost Curry

39

u/frigginjensen 19d ago

They’ve lost so much clout over the last 10 years. Quality has suffered and their styles are just awful.

2

u/90sportsfan 18d ago

Yeah, I still don't understand how they disappeared that quickly. It seemed like other companies just started to create their own version of "UA-like" athletic gear. Once other companies started replicating them, it was kind of over. I remember several years ago finding almost identical UA athletic gear at Target for half the price.

3

u/Few-Cow-3888 14d ago

There are some good YouTube videos on where they lost their way. Part of it was wanting to only be in the high end market but somehow still have the market penetration of Nike/Adidas. Modern MBA has a good breakdown of it.

https://youtu.be/HeWdxezd_CU?si=dTH12bQiZCE0nXve