How do you market your app(B2C)?

[u/Low-Chest5824]

Hi guys,

i am curious to know how you do marketing for B2C app?

most are currently focus on tiktok slideshow. are you doing something different?

in which platform do you post and in which format?

love to hear

thanks in advance

[u/Whole_Ad5915]

Meta ads, influencers, ugc. There is no right answer, test everything

[u/Glass-Impression-277]

really depends on your product and target group but organic, ugc, influencer, and paid ads is the way to go for most B2C apps.

don’t do slideshows, they don’t convert

[u/Diligent_System_6100]

I’m building a B2C kids app, and honestly, I’m still figuring out distribution. 😅

I’ve been experimenting with X, Reddit, and organic content rather than relying heavily on paid ads. For Meet Anvi, posts that share the building journey, lessons learned, and actually talking to parents have worked better for us than straight promotional posts.

I’m also experimenting with short-form content and communities where parents/founders hang out. Still early, but the biggest lesson so far: distribution is almost as important as building the product.

Curious what’s working for others here too.

🔗 https://meetanvi.com/

[u/devrives]

Short animated videos for YouTube Shorts, a little disaster-prep series I make to promote my app. So far it's brought in more views than users, though.

[u/mentiondesk]

Experimenting with different content on platforms like Reddit and LinkedIn has worked well for me, especially leveraging ongoing discussions or answering questions rather than just pushing slideshows. Using a tool like ParseStream helps keep tabs on conversations around your key topics so you can jump in when something relevant pops up. That way, you get notified in real time and can engage authentically rather than just broadcasting.

[u/vvgur]

appstore search ads, facebook ads, tiktok ads, influencer marketing.

[u/Unlikely_Handle_4891]

Apple ads. The intent is really high and you get some good quality users.

[u/mobiledevpro]

Instagram Reels, Youtube Shorts

[u/Ill-Bag6065]

i keep seeing those tiktok slideshows too they work but everyones doing them now

been messing around with posting on reddit itself not as an ad just dropping the app name when someone asks for a recommendation. takes more time but the users stick around longer

also started doing some weird stuff on pinterest of all places, short demo videos pinned to boards. nobody expects an app there so the competition is basically zero

[u/Low-Chest5824 → u/Ill-Bag6065]

cool, thanks for sharing.

[u/Real-Speech-2033]

I’m testing text posts on Reddit, sometimes with a real app screenshot, in communities that explicitly allow showcases. The format is: what one part of the app does, one limitation or tradeoff, and one question people can answer without installing. I say upfront that I’m the developer.

So far that has produced concrete UI feedback, but I don’t have evidence that it drives installs or retention. I’d treat useful feedback, store visits, installs and activation as separate outcomes before deciding whether it’s a growth channel. A good discussion isn’t automatically a customer.