r/MotionDesign • u/Quiet-Bell6227 • 19d ago
Question How do I deal with like senior designers drooling over opus and AI motion design rather than actual motion design.
I'm a senior motion designer (5+ years) working on product motion. Lately my team and leadership are chasing every new AI motion tool. The results from tools like Opus can look impressive at first glance, but the quality isn't there. I'm aiming for Apple-level motion: considered easing, physics that feel right, consistency across the system. As they always we want apple level of motion design in their launch videos and all. The problem is that leadership doesn't seem to notice the difference, and they approve AI output that lacks craft. Another motion designer on my team leans on AI for almost everything and ships mediocre results with minimal effort. Because that gets approved, it's making it hard to justify the time I put into doing things properly. I don't want to just complain. How do you handle a team where taste and craft aren't valued, and speed plus novelty win? Do you fight it, adapt, or leave?