r/StupidFood • • 5d ago

Pretentious AF Charging $12 for a PB&J is pretentious af

Post image

you know how many pb&j's i can make with $12 and minimal effort ? that's an insane margin for that price , who the hell is actually purchasing this ? at $12 it's like paying a 1000% premium for a dang pbj

if this is the wrong sub for this kind of post lmk

6.2k Upvotes

701 comments sorted by

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u/qualityvote2 5d ago edited 5d ago

u/Lil-Spicy-Noodle, your food is indeed stupid and it fits our subreddit!

3.5k

u/CharlotteBobcats4Eva 5d ago

Are those AI pictures too, couldn’t even be bothered to actually make the sandwiches lol

919

u/Lil-Spicy-Noodle 5d ago

probably , all they do is pb&j's .. idk what dumbass would even order a pbj on a delivery app haha

560

u/duckbobtarry 5d ago

It's probably cheaper to order a jar of pb, a jar of jelly and a loaf of bread

405

u/AtlantikSender 5d ago

But then they'd actually have to make it. As Homer Simpson said "There's no food in this house, only ingredients for food"

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u/Queen_Of_Left_Turns 5d ago

As the person who does all the cooking for the house, I have said this many times.

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u/RedditGuy_12345 3d ago

Literally said that last week.

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u/DiegesisThesis 5d ago

It made me realize I've never once in my life had a PB+J sandwich that wasn't homemade. Getting one from a restaurant (or ghost kitchen) feels wrong.

Sure, I've had grilled cheese at a restaurant, but not that.

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u/HailSatanWorshipD00M 4d ago

There used to be a cafe near us that made killer PB&J on fresh sourdough, for the kids I guess. They made it with peanut butter that they ground themselves and strawberry jelly or honey from a nearby local farm. And it was still "only" like six bucks.

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u/DiegesisThesis 4d ago

Strawberry jelly is underrated. I know grape is default, but it's not the best. My favorite isn't even technically jelly, but raspberry preserves are goated.

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u/McEndee 3d ago

Strawberry over grape everyday

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u/McEndee 3d ago

That's a special sandwich.

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u/HappyChef86 5d ago

You're telling me you've never had an uncrustable?

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u/DiegesisThesis 4d ago edited 4d ago

Well I mean a real PB+J sandwich. That's like comparing a real calzone to a hot pocket.

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u/Temporary_Event8451 4d ago

Nah that was something my family couldn't afford and I'm not going to randomly start as an adult.

"What do you mean you didn't have cable as a kid"

Idk what to tell you bub, we got to enjoy it every few years when a special ran. It wasn't in the budget.

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u/Commercial_Comfort41 4d ago

I have never had a uncrustable and definitely cant get behind that level of laziness

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u/ragun2 4d ago

I just don't believe strangers will get the ratio that I prefer correctly so it'd just be a waste of money.

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u/DixonDebussy 4d ago

Could just get a jar of them mixed and then take a spoon and eat it by itself without the bread. Not that I have any experience with doing that or anything

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u/RomeoSierraSix 5d ago

Follow the logic of the Brian Regan joke and get the squeeze bottle with pb, jelly, and croutons, lol

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u/Direct_Werewolf_4244 5d ago

It’s a ghost kitchen with 13 other “store fronts” selling specific items out of the same address. They have a store fronts for each type of item on their menu: grilled cheese, patty melts, burgers, breakfast sandwiches, breakfast burritos, BLT’s etc all with their own virtual branding and ai generated menu pictures

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u/drinkun 5d ago

I think they are so or ai edited because they look wayyyyy too perfect. And if you look closely they're all in the exact same position and the bread is identical except for the filling and grill marks.

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u/Traumagatchi 5d ago

The shape of the filling in the PB&J sandwiches are exactly the same, they just edited the crusts

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u/a_solid_6 5d ago

Lol and the jelly on the all the left halves is the same.

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u/Dissidence802 5d ago

And they removed the banana slices from the grilled one for some reason.

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u/iamagermanpotato 5d ago

Ofc they are!

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u/TerminatorAuschwitz 5d ago

ALL they sell is pb&j? Like that's all the restaurant sells? Is it a ghost kitchen or something or have you actually seen this physical restaurant?

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u/AKADriver 5d ago

I would guess that most of what you see on delivery apps are ghost kitchens. Even if it's a recognizable name. A well known NYC based Chinese restaurant opened a location in my area a couple years ago. Reviewers vaguely mentioned the hole in the wall location - I wouldn't expect fine dining for $10/person Chinese takeout. I ordered pickup because fuck delivery fees. I got there and the place looked like a mailroom where you punch in a code and the door with your order pops open. I was the only non delivery gig worker and they all clearly knew the drill while I had never seen such a thing. I never went back.

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u/TerminatorAuschwitz 5d ago

That's wild. I never use delivery apps but did doordash for a bit during COVID. It was wild when I'd see an order for some restaurant I'd never heard of but the pay was solid so I'd take it, and it'd tell me to go to o'charleys, Applebee's, or buffalo wild wings.

People looking in the app were probably like oh cool new wing place! (Nope, it's just bdubs.)

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u/FFF12321 5d ago

Automats are a real thing! They were often coin operated and you'd pay then open the door and take your food. This seems like a natural extension of the concept. They were a thing in the states after starting in Europe but counter serve fast food became dominant.

I ran into one in Groningen, Netherlands and it was honestly quite charming to be able to wake up and get a fresh scotch egg at 2 AM instantly.

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u/JokeMe-Daddy 4d ago

Our primary hospital in my city still has automat infrastructure in the cafeteria. No coins, obviously, cause you're paying at the cashier, but it looks pretty cool. I wish they still used it instead of closing down the cafeteria at night.

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u/Zonel 5d ago

A very stoned dumbass.

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u/Popular-Homework-471 4d ago

I feel the same way about people who buy uncrustables. Just make it yourself and cut the crust off if you have to.

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u/Sulungskwa 5d ago

It should be illegal to use AI generated pictures of food. You're not actually representing what you're serving

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u/CharlotteBobcats4Eva 5d ago

I’m glad restaurants do it so I know where to avoid, if they’re not proud enough or won’t make the effort to show their food it’s not worth eating.

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u/RememberTheMaine1996 5d ago

Any place uses ai for food automatically tells me their food is too shit to take a pic of

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u/Wit2Gold 4d ago

I don’t think people truly understand the economic cycle this creates, so I’ll lay it out.

When restaurants and other small businesses stop hiring local artists, graphic designers, and marketing professionals in favor of generative AI, those skilled individuals lose income and opportunities to sustain their businesses. When those individuals have less money, they spend less at local restaurants, shops, and other small businesses. Those businesses then experience declining revenue, making it harder for them to afford employees and services themselves. More people lose work, more households struggle financially, and less money circulates within the community. The cycle continues.

The irony is that businesses trying to save money by eliminating human labor may ultimately contribute to weakening the very local economy they depend on to survive.

And let’s not forget the creative side of this. Everything is becoming increasingly soulless, generic, and indistinguishable. Businesses are sacrificing their individuality and unique branding for convenience, replacing genuine artistic expression with mass-produced visuals that all seem to follow the same formula. The personality, creativity, and human connection that once made small businesses stand out are slowly being lost. What happened to celebrating originality?

These are people who have spent years developing their skills, investing in their education, and building businesses of their own. Their work has value beyond simply producing a finished graphic. A designer doesn’t just make something look pretty. They help communicate a business’s identity, personality, and story in a way that actually means something.

I’m not saying technology shouldn’t evolve or that every small business can afford professional design services. But we need to start considering the long-term consequences of prioritizing short-term savings over the people and communities that sustain our economy.

When we stop investing in each other, we’re ultimately taking opportunities away from ourselves, too. And when we stop valuing human creativity, we risk losing the very individuality that makes our communities worth supporting in the first place.

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u/Sulungskwa 4d ago

I'm actually in the middle of writing out this huge diatribe about how we've all been conned into thinking any new thing big tech dangles in front of us should automatically be adopted and deeply integrated into our society, when that hasn't always been the case. But yeah I big agree with all of this, its the luddite fallacy in reverse and a masqueraded way of tightening ownership over resources

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u/badposturebill 3d ago

What’s crazy is they could’ve simply shot a photo of their ACTUAL PRODUCT on a smart phone in decent lighting. If this is a ghost kitchen, no one expects otherwise. But come on, at least show me the genuine product you’re selling.

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u/TicklemyPickleMan 4d ago

This is also literally what is happening on a grand scale across the entire economy. There ain't enough money to go around anywhere, which is putting catastrophic strain on just about every industry.

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u/bacon_cake 5d ago

They should legislate photos too though.

Imagine if McDonald's actually had to plaster their billboards with the actual slop that comes out the kitchen?

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u/Syrairc 5d ago

100%, but it's no worse than food photography as is. both should be illegal false advertising.

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u/OrpKerwor 5d ago

I saw a restaurant on Threads the other day saying DoorDash changed all of their photos to AI generated images without notice or permission

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u/anuncommontruth 5d ago

I noticed a lot of this on Grubhub too. Restaurants that have had the pictures for years on there all of a sudden have Ai pics with the last update. One of the Restaurants posted that they didn't do that and said to go to IG to look at their food.

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u/CharlotteBobcats4Eva 5d ago

Meanwhile Uber Eats is begging for us to take pictures of our order

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u/Mxhmoud 5d ago

Yep, they are 100% AI

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u/yungrii 5d ago

I've followed a pretty simple personal rule of not eating from places that use AI for food imagery. If they can't be bothered to be educated on AI or care, I certainly don't trust them to run a ship where my food won't be disgusting.

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u/distracted6 4d ago

It's the quickest way to get me to choose a different restaurant. See so many with AI images even on their inside menus

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u/ThePopDaddy 5d ago

They probably don't have any real pics, because nobody has ever ordered one. Because they're $12.

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u/Practical_Ad_6025 5d ago

Came here to say the same thing lmao

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u/jimmithebird 5d ago

Sorry but if someone is lazy enough to order a PB&J on doordash they deserve to be hosed on the price.

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u/Twat_Pocket 5d ago

I refuse that ANYONE is that lazy... someone might be that high though 😂

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u/LibMike 5d ago

Na I know someone who has a car and he orders DD all the time despite having every place within 2 miles of him. Then complains about being broke 🤣

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u/Gimetulkathmir 4d ago

A woman I used to work with would ask me to cut her hours every so often because she was broke and if she was making too much her rent would go up. Then one day she DoorDashed a small Dunkin coffee at two in the morning and it was thirty dollars. Like... Come on.

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u/xinorez1 4d ago

I really overestimate the intelligence of people, it seems

Then again here I am taking your story seriously

But only because I've seen similar stuff before...

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u/jubtheprophet 4d ago

As someone who drove doordash for a couple months while in between jobs, you really would be shocked by what some people order. Its very rare you get some huge order with like 5 bags of food that actually makes sense for someone to ask someone else to get, usually its like a single combo meal from the wendys 3 miles away

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u/Twat_Pocket 4d ago

I was sick one time and I had a boyfriend doordash me some Gatorade and medicine from a gas station that's 2 blocks from me because he was at work and I was melted to the couch.

Im sure that dasher had questions about "who the hell is this lazy?"

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u/jubtheprophet 4d ago

Ok but medicine is also in the list of normal things to get doordashed imo. If you just ordered a gatorade n a bag of cheetos they probably wouldve had that thought, but with what you ordered its clear you had a valid reason for staying inside. Its safer for everyone that you did actually lmao

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u/Twat_Pocket 4d ago

It just felt so wrong because it was very literally 2 city blocks 😂

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u/NerdyBro07 4d ago

Having to put on my shirt and shoes and go spend 10-15 minutes round tripping to a restaurant, or just spending an extra $10 so I can stay on my couch and continue watching my show and doom scrolling…I know which option sounds better if money isn’t an issue.

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u/Sovereign-Anderson 4d ago

I dunno. I've had times when the extra costs would unlazy me and I would go pick up myself. I had the money.but I couldn't justify paying that much more.

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u/NewPerspective9254 4d ago

Certainly more responsible to order than drive if one is high enough to consider $12 reasonable for a PB&J sandwich

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u/SnowflakeSWorker 5d ago

When I’m that high, I order ice cream. Lots of it for $12!

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u/duckbobtarry 5d ago

We are cut from the same cloth

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u/Irish4778 5d ago

I second this but even if I was high I’d make a double stacker PBJ lol and it would still be cheaper than this lol 😂 even stoners know this is a horrible idea lol and a straight fkn rip off lol

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u/Potato417 4d ago

A sucker is born every minute.

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u/Maleficent_Dust_7462 2d ago

Yeah but you have to get bread, not just one slice but two, then PB on one side and jelly on the other. Too complex, easy to get wrong, I would pay $20+ for it

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u/CarmenxXxWaldo 5d ago

The kind of person that would order a pb&j is the same kind of person that would pay 12 bucks for one.

Its the only sandwich where you could throw all the ingredients in your trunk, scratch that....You can literally make the sandwich in the morning in 25 seconds, toss it in your car for 12 hours and it will taste better.  Its more effort to order one than make one.  "i dont have the ingredients on hand" THEN ORDER THEM INSTEAD AND MAKE 10 SANDWICHES FOR HALF THE PRICE. If that is a bridge too far then you will pay 12 bucks for one.

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u/Least_Educator_7510 4d ago

My immediate thought is money laundering

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u/Possibly_a_Firetruck 4d ago

Lmao, if you're laundering your dirty money twelve dollars at a time, you don't have enough dirty money to make it worth laundering. No one will care if you just spend the cash.

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u/HurtsDonut613 5d ago

If you order a PB&J from DoorDash they should charge you $100

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u/ImtheDude27 5d ago edited 5d ago

Was the peanut butter made from fresh roasted peanuts in the restaurant that morning? Was the jam/jelly made from fresh fruit obtained the day before, made then left to settle over night? Was the bread baked fresh that morning?

All of those being true would be the ONLY way I would pay $12 for PB&J. I love my PB&J but to demand that price, everything better be fresh and no more than 24 hours old.

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u/GreenVisorOfJustice 5d ago

to demand that price

Hear me out; if someone would pay you $12 for a PB&J, wouldn't you take their money? I know I would.

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u/ImtheDude27 5d ago

The difference is, that's a menu that demands the $12 for that PB&J. That's not someone offering to pay $12 for it. You want to give me that much? Sure I'll take it. But no freaking way I would pay that much for a sandwich that costs less than $2 to make myself.

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u/moon-faced-fuzz-ball 5d ago

And a PB&J made with fresh, artisanal ingredients would taste arguably worse than one made with the cheapest ingredients.

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u/SuperSocialMan 5d ago

I kinda feel like they'd taste about the same tbh.

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u/criimebrulee 4d ago

There used to be a spot near me that basically did exactly that and it was the best PB&J I’ve ever had. It was a genuine treat to eat one and absolutely worth the cost (which I think was $11, iirc).

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u/maybelying 4d ago

Can we talk about the $3 premium for having fucking Nutella?

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u/Major-Let-773 5d ago

I don’t know, man it might be like flour flown from the furthest regions of France with jelly squished by virgin maiden’s feet and peanut butter ground by ancient monks. 

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u/youngchinox 5d ago

Squished by the news lady . Aeuguhusghuheuhh

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u/300_chickens 5d ago

"GUHH GUHH STOP ICANTBREATHE GLLLLLLHHH"

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u/j_cro86 5d ago

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u/TheHandsOfFate 5d ago

There's a non-zero chance that when I'm on my deathbed, a memory of the Atlanta Grape Lady video will flit across my consciousness. It's been with me for so long now. . .

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u/ConejoShrine 5d ago

I bet your lower back requires the occasional NSAID with a reference as old as that! 😂

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u/VegetableArtistic705 5d ago

Virgin feet costs extra

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u/DowntownComputer5819 4d ago

Literally looking for this. How restaurants feel when charging you by saying the ingredients come from places that almost nobody knew existed. 

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u/_xomo_ 5d ago edited 4d ago

I drive food deliveries to customers for a gig app... U... can guess which one...

Anyway... this past weekend, I did the following deliveries:

- CVS: 1 single bag of 7.8 oz fire Cheetos Retail: $5.79 + online fees ($8) + tax + $12 tip. The customer paid $27 for 1 bag of Cheetos. The CVS they ordered from was 9 miles from them... They literally live across the street from a CVS.

- Starbucks "short" - a single 4 oz cup half-full. IDK what they charge for it, but... the customer paid $8 tip + fees + price of the literal SIP of coffee. They also ordered from the Starbucks that was literally 11 miles from them, bypassing 13 other Starbucks locations.

- Target - 4 x Travel Size brand name facial cleanser... $4.99 per 3.8 oz bottle ($20 + tax) when the 8.7 oz big bottle is only $5.79. + tax + $18 online fee + $13 tip. They ordered from Target 10 miles away. Not the Target 3 blocks from their home.

People these days are dumb AF.

CLARIFICATION:

On the gig apps, customers can browse different retailers and restaurants. The gig apps typically will throw in a "free item"/"BOGO"/"$15 off $100 purchase"/"10% discount" on specific brands of retail or restaurant. These promotional offers are not chain-wide. They exist to drive sales up at branch locations that are not seeing as many sales as they need to meet the quota of profit margins for the gig app contract.

These branch locations are very rarely or almost never within 10 miles of the customer's delivery address. These promos will completely vanish if the customer tries to switch which delivery pickup location the item will be sourced from. So a "free stack of pancakes" from IHOP with $20 purchase... applies to the IHOP 22 miles west of you. NOT the IHOP down the street. The "FREE LARGE FRY" from Wendy's does not apply to the Wendy's in your hotel parking lot. No, it applies only to the Wendy's 12.5 miles East of the hotel. And if you try to switch, that "promo" vanishes and your order total nearly doubles from the extra fees.

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u/Go-Brit 4d ago

Cheetos were for a pregnant lady I guarantee it.

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u/Jimmy_Twotone 4d ago

I don't know the kid has zero bills and a full time job going to college... I've been surprised at some of the stupid shit that's ended up delivered to the house. Better than the stupid shit I was wasing money on at 21 I guess.

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u/NerdyBro07 4d ago

The app is supposed to give the user the closest branch. I used to use DoorDash a fair amount and I don’t recall ever finding an option to choose which store I order I get to order from. I know for a fact sometimes it gave me one that was further away, my best guess is the closer one might have different hours it has door dash turned on?

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u/FullofLovingSpite 4d ago

They turned a breakfast order from the place near me to an hour long wait from the restaurants other location. There were no options to pick.

I will note that I don't use the apps. The fees are dumb as shit and the items have a higher price than in store, before you even get to the fees. My ex was lazy and she was all about them. That's pretty much the only time I have. Cold delivery food for extra money. I don't get it.

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u/NerdyBro07 4d ago

I did the whole shebang, got the DD credit card for 4% back on DD orders, and membership which reduces the fees a good bit (obviously now your paying a monthly fee, but even 3 orders a month is break even and I was doing DD probably like 15x a month.)

It’s definitely pricey though and I don’t recommend it for anyone financially constrained, but the convenience is hard to beat and 95% of the time my food was warm and fine.

And honestly even when lukewarm, 10-20 seconds in the microwave doesn’t ruin food the same way 1-2 minutes do.

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u/FullofLovingSpite 4d ago

French fries can't be saved. Burger buns get mushy. Pancakes get steamed. Bacon goes limp. Not all foods are good for delivery anyway, but those things above can't be fixed. Fries in the air fryer I guess, but now you have to clean the air frier and why not make them at home?

If you're fine with it and it works for you, that's fine. I don't care and it gives people work. Personally, I'm not into it.

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u/Witty_Lead5036 4d ago

They ordered from Target 10 miles away. Not the Target 3 blocks from their home.

The app is supposed to display the closest store to the user. Very rarely is someone looking at the location and choosing it.

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u/meh_69420 4d ago

TBF the travel size cleaners were probably for someone packing for a trip who didn't have time to run to a store last minute and was just grateful someone would deliver it.

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u/EveningSupermarket88 3d ago

I’m the GM at a pizza joint and it’s a regular occurrence for people to DoorDash a single 1.5oz soufflé cup of ranch dressing. People will pay $10ish to have a single portion of ranch dressing delivered to their home.

It’s Hidden Valley ranch packets, buttermilk, and mayo. You can make a gallon of the exact same stuff at home for what you just paid for 1.5oz.

The mind is boggled.

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u/VenusAmari 4d ago

I didn't actually get much choice on which of branches of the restaurants I order from when I use the app in the past.

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u/curiousdryad 4d ago

You know the apps select which store you’re ordering from right?

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u/Beneficial_Map6129 3d ago

I find aside from corporate usage (Doordashing a big 20 person lunch meal to an office), it's usually often the brokest people who order Doordash/Ubereats ironically. Like people who would earn maybe $20/hr

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u/FilecoinLurker 2d ago

The vast majority of people who door dash where I work are the ones earning the least.

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u/1kapno 3d ago

I like the way you type and explain things.

When I feel like explaining things… I try to do it just like you.

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u/eikoebi 4d ago

I feel like Caleb Hammer, screaming at my phone, why?! People these days would do installments for Chipotle burritos... Jfc

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u/Low-Car-6331 4d ago

One thing to keep in mind, is that sometimes the store is offloading orders on to app drivers. I have ordered stuff from walmart and then its broken into 2 shipments, one comes by fedex the other by spark... I can only imagine what that spark driver is thinking when they drop off some random cheap item to my doorstep and not see the larger bulkier stuff fedex is moving through its chain.

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u/Hungry-Space-1829 5d ago

Why are you looking at AI pb&j’s on doordash?

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u/Lil-Spicy-Noodle 5d ago edited 5d ago

its a new place that opened near me and my immediate reaction was who the heck would even buy this on a delivery app ?? and why is it $12 ?!?!

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u/pikpikcarrotmon 5d ago

Is it even a real place or is it a ghost kitchen? You might be looking at some Arby's line cook's side hustle

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u/permalink_save 5d ago

I would be shocked if it wasn't a ghost kitchen. Curious what the reviews look like.

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u/suhaibh12 5d ago

All prices are hiked up on app services like that. But you’re also forgetting the fees the app is gonna slap on top of that. So technically you’re paying like $18 for a PB&J.

Even if you ordered in the store, I’m pretty sure they’re going to have their prices for $8 minimum which is still expensive either way

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u/IKillZombies4Cash 5d ago

Grilled vs toasted…

$1 up charge for banana , which cost .49 per LB locally

The ingredient cost has to be like, a dollar? Two max

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u/MassRedemption 5d ago

Food costs should sit at 30% of sales cost. If my ingredients cost me $5, I need to sell it for $15 to make money. Nevermind the costs of having to use a delivery service such as door dash or Uber eats, which inflates the price by about 20% plus delivery fees and tip.

30% of the cost of food is ingredients, 30% is labour, and 25-30% is other overhead (cleaning supplies, to go containers, napkins, cutlery, rent, gas/electricity, etc) so the restaurant usually only makes 5-10% in profit.

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u/Spare-Half796 5d ago

Uber eats takes 30% of gross sales, you pay $12 the restaurant would be lucky to see $9 (you can negotiate lower but it’s rare)

For full service restaurants you’re typically seeing 2-4% profit margins

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u/MassRedemption 5d ago

My restaurant has negotiated a 20% from Uber Eats, but this is also in rural Canada, so this could be different in different areas.

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u/a_load_of_crepes 5d ago

It’s not just about %. If a person has to pour you 5c of soda into a cup you need to charge more than 15c, it’s about the 1 minute of work.

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u/MassRedemption 5d ago

I'm talking minimums, of course. The barrier to any level of profit. My worst margins are 30%, aside from the loss leaders.

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u/Zomgsauceplzz 5d ago

I think your overestimating it the ingredient cost is like 50 cents assuming it isn't really fancy bread or jelly.

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u/OYB2480 5d ago

Jesus Christ. Thats like a 200% profit margin.

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u/knuckle_headers 5d ago

I don't know. The one with banana is only $12.99 - they might be losing money at that price. Because a banana is what, like $10?

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u/raggedcrib 5d ago

That’s honestly an on point reference for this post

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u/Annual_Document85 5d ago

Lol probably more like 1200%

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u/Educational-Rule1635 5d ago

It costs you $4 to make a PB&J?

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u/dbrickell89 5d ago

No, but if I saw this same post but the pb&j was $4 that would seem fair to me. Like of course someone has to make the sandwich and all that so you're talking about needing to turn a profit and maybe pay an employee if you hired someone instead of running this weird ass food truck yourself. I would still never buy a pb&j from a restaurant, but that would at least seem like a reasonable price to me

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u/MidnighT0k3r 5d ago

It costs you $4 to make a PB&J?

The bread

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u/Crazy_Elevator_6659 5d ago

The common advice for restaurants is food should be priced around 300% food costs.

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u/Sneezy6510 5d ago

That’s nearly the price of a five guys burger, which is famously an over priced burger.

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u/GenitalPatton 5d ago

The price is set that way because people will pay.

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u/feedmahfish 5d ago

I was thinking about that the other day and looking back.

The old days of microeconomics WOULD TEACH that prices were in part a consequence of supply and demand. Given some supply, generally lowering the prices would/could eventually increase demand and conversely increasing prices would/could lower demand.

Apparently, now the microeconomic principle is to just say fuck it and increase prices no matter how the aggregate demand responds. My guess is because the old microecon professors didn't account for the sheer quantity of rich people picking up the slack.

I don't even know how economists work these days with this level of bullshit, but gone are all my understandings of basic microecon.

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u/StyloFM 5d ago

Yeah, when I sold my last car, I priced it at just what my electric bill was because it didn't run.

I could've charged ten fold that amount, and someone would still come in to make an offer. As long as I dropped the price by a few 10s, they'd still feel like they were making a solid deal.

So I listed the sound system to the same car, with a higher price than msrp, and people were still interested. This tells me, we can list anything for whatever price we want, and anyone in that bracket will be there to make an offer. What happens when everyone's economic stance is so spread out from one another,

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u/Known_Ratio5478 5d ago

I repair very old computers for county government. That’s how economists are working now.

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u/throwaway34627594 5d ago edited 5d ago

That's crazy. I can get a delicious Korean wagyu smash burger just a block away for $8.19.

EDIT: Price went up 50¢

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u/Economy-Tourist-4862 5d ago

Yeah but the PB&J store has to pay for their AI menu photos so they are passing on the cost to the consumer.

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u/throwaway34627594 5d ago

I absolutely refuse to patronize a restaurant with AI photos or no prices listed. They can all fuck off.

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u/SoElusivee 5d ago

Five guys is unlimited toppings (and grease) so you can order a monstrosity for the same price.

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u/Lights_HTS 5d ago

No this is a L take five guys has the best bang for buck

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u/Sneezy6510 5d ago

It had 2026 prices in 2016. The rest of the game caught up to them and now they’re reasonably priced. And they are great burgers too. Worth it for sure

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u/sniper91 4d ago

In-N-Out has the best cheap burgers

Five Guys has the best expensive burgers

Five Guys also has much better fries, though

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u/JedExi 4d ago

Five guys fries are always where its been at, the just give you a whole meal worth of fries

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u/[deleted] 5d ago

[removed] — view removed comment

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u/TempAcct724 5d ago

I’ll pay a premium for food I can’t easily make at home, but who is so lazy that they will wait 30-60 minutes to get a PB&J delivered when they can likely go to any grocery store and get enough supplies for a dozen PB&Js in less time for the same price?

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u/Then_Examination9715 5d ago

You can get the grocery store to deliver the ingredients for a dozen pbj sandwiches for about the same price as one of these.

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u/DooficusIdjit 5d ago

People who are on the weed.

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u/Dry-Garbage-5299 5d ago

I’m high, not stupid.

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u/mratlas666 5d ago

I take offense at that. I’m not that lazy when I’m baked.

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u/Galimbro 3d ago

You're not baked enough. Do you accept the challenge?

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u/sandrailproject 4d ago

Could you then pay someone to grill it for you, and deliver? Just with $12? 

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u/Kitten2Krush 5d ago

best part is it’s using the absolute cheapest & shittiest bread, then probably using smuckers & Skippy on the inside 😭

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u/MrBlonde1984 5d ago

Smuckers and skippy is expensive. Buy store brand and save like 3 or 4 dollars.

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u/Kitten2Krush 5d ago

They're also significantly shittier. I view them as the worst products you can get - I actually think the store brands are often higher quality 

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u/dbrickell89 5d ago

This has to be a front for something right

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u/EastSideNick95826 5d ago

PB and J Mafia

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u/No_Blackberry6525 5d ago

Context is key, does this include delivery at the Mount Everest summit?

/s

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u/Akline1989 5d ago

Base camp only

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u/No_Blackberry6525 5d ago

Overpriced then!

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u/d0nttalk2me 5d ago

Idk why the little dipping cup of peanut butter is so fucking funny

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u/m3kw 4d ago

People don’t realize you can buy 2 pack of bread, 1L of peanut butter for 12.99

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u/phredbull 4d ago

Some people don't grocery shop.

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u/iusman975 5d ago

Ordering PB&J from a delivery app is pretentious af.

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u/Lil-Spicy-Noodle 5d ago

yeppp , this place opened near me and this is all they do, entire company pretentious af

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u/IamHydrogenMike 5d ago

Is it a ghost kitchen? I don't see how this is a sustainable business at all...for 12 bucks I could get a weeks worth of PB&J...not to mention the shitty AI photos.

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u/Glen-Runciter 5d ago

Yes it's a ghost kitchen. If you google those descriptions it comes back to "PB & Jelly's" at 31-91 21st Street, Astoria, NY, which is the address for Bel Aire Diner

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u/moocat90 5d ago

for me, assuming we want to save the most money possible and use store brands i got 1.49$ for bread , 1.99$ peanut butter, 2.49$ (strawberry) if you like grape more it's cheaper but you make 10 sandwiches with 7$ , 10$ if you want more jelly

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u/Ancient_Organism 5d ago

$15 for the Nutella though

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u/Status_Winter 5d ago

If you pay $12 for a peanut butter sandwich, you actually don’t deserve to afford a home. If I was a financial advisor, I would fire you as a client if you bought this thing.

(Jk everyone deserves to own their own home!)

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u/External-Ad-5555 5d ago

Not to mention these images are clearly AI

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u/Lime--Soda 5d ago

Maybe don't order/shop from a shitty ghost kitchen just trying to make as much money as possible?

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u/SpookyPlankton 5d ago

White bread with nutella $15, okay bro

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u/DickWangDuck 5d ago

Love when I see Mac and cheese on a menu legit advertised as Kraft and then charging $5.

$5 isn’t a huge amount of money obviously but you can buy like 3-4 boxes of kraft for that.

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u/Direct_Werewolf_4244 5d ago

Getting anything prepared for $5 with the cost of labor is pretty incredible. Drip coffee is almost $5 in a lot of places.

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u/Odd-Wheel5315 5d ago

At $12, I feel like you at least have to upgrade to almond/cashew butter & some sort of non-grape jam/marmalade.

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u/ottellii 5d ago

yoooo choice of bread 🔥🔥

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u/Wicked_Wolf17 5d ago edited 5d ago

Bruh, you can easily make those at home for a few cents worth of ingredients, and the worst part is that people will still happily pay that much.

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u/ShotWin8124 5d ago

Grape jelly? They couldn't trouble themselves for like mango raspberry or something fancy like that. Even strawberry on PBJ feels like a revelation.

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u/Prime88 5d ago

If they labeled it as organic they’d probably charge you $20.

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u/ShadowBow666 5d ago

Organic Extra Virgin Peanut Butter and Jelly Sandwich $24.99

Non-Organic Lightly Unvirgined Peanut Butter and Jelly Sandwich 18.99.

Gently Molested Pb&J $12.99.

Watch me do the sandwich $20.

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u/Supermotility 5d ago

Not that this is MUCH better, but it's likely ~$8 in store, but $12 to offset the service charges of DoorDash or whatever food delivery this is.

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u/Optimal_Appearance_2 5d ago

Thats a 50% increase they can't be paying that much commission lol

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u/welfedad 5d ago

Order PBJ is some next left lazy

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u/Annual_Ad6999 5d ago

Buying a PB&J is...

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u/coupleofgorganzolas 5d ago

Why hide the name? They deserve to be shamed

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u/Direct_Departure253 5d ago

You would think they would offer different kinds of fixings at that price point. But no. Same bread, peanut butter and nasty grape jelly.

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u/AmItheonlySaneperson 5d ago

So Michael Scott finally opened up PB&Js

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u/Pepperonidogfart 5d ago

Ai ghost kitchen that probably microwaves pre made food. The food is stupid but if youre getting junk food delivery for somewhere that doesnt really exist you are stupid.

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u/FrameSquare 5d ago

DoorDash has multiple tiers where the business eats the fees to use it or they put the fees into prices so the customer pays it. What are the actual prices at the business? They also have a habit of adding AI pictures of the business doesn’t supply any.

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u/HeatSeekingGhostOSex 5d ago

There was someone who regularly ordered a single Le PBJ through door dash. No side. Idk man.

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u/GoldEmployment6768 5d ago

At that price, the hot waitress better have spit in it.

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u/Artemis_SpawnOfZeus 5d ago

Id say that charging $12 isnt pretentious. Its opportunistic.

Paying $12 is pretentious.

I cant hate businesses that do this too much. Cause like, no one who is strapped for cash is ever going to buy a premade PB&J. This is just a business taking money from people who have more money then time.

And like, thats what all businesses do.

The issue isnt the business, its the business's customer base.

If this business wont sell them a PB&J for $12, then someone else will.

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u/EhMapleMoose 5d ago

Even if it’s the best PB&J I’ve ever had in my entire life with jelly squished by the feet of Scarlett Johansson and Peanut Butter mixed by the feet of Margot Robbie buttered by the cock of Simu Liu I would still not pay $12 for it.

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u/Irish4778 5d ago

Someone’s laundering a whole lot of cash 💰😂😂🧐

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u/airfryerfuntime 5d ago edited 5d ago

I'm guessing this is from one of those ghost kitchens on DoorDash and they're actually just made by Denny's?

There are like four of those near me, one is called The Meltdown, and it's just shitty grilled cheeses with AI thumbnails. Another does Philly cheesesteaks. If you search for them on Google Maps, they all just go to a local Denny's.

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u/MiloSnow 5d ago

All their pictures being crappy AI is the cherry on top of the shit cake.

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u/ImportantPost6401 5d ago

That will never happen if people aren’t buying it.

(People are buying it)

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u/guys_pm_urprettyface 5d ago edited 5d ago

Well, the people who are gonna order that can definitely afford it.

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u/CreamyCornBoy 5d ago

They need a kitchen, an employee to make it, payment processor, paying DoorDash to have someone hand deliver it to you..

Or you can get off your ass and walk to the grocery store lol