r/YouTubeCreators • u/Mr_Invinity • 14h ago

Finally Broke the 50+ CPM

My average CPM has always hovered around $18 to $25. On a good day it might climb to $35, but I finally broke past the $50 mark on one of my videos and the revenue difference is insane lol.

Some info:
My niche: We do true crime
Video length: Over an hour

5 Upvotes

86% Upvoted

13 comments sorted by

2

u/wanderingalone21 9h ago

Damn this is crazy....never seen 50 rpm...makes sense considering u have 1 hour video and must be getting good retention, hence these stats! 👏

2

u/Mr_Invinity 7h ago

yup 55% avg watch time

1

u/CheyLomm 5h ago

It's CPM, not RPM. But it's still a very high number

1

u/wanderingalone21 5h ago

Right, i didn't realise that haha. But yea, still it's good number

1

u/steakloaf_ 14h ago

Is CPM entirely based on viewership and retention? Or does subscriber count play into that too? I'm also curious, how long have you been consistent on your channel?

1

u/Mr_Invinity 13h ago

It all depends on video topic, length, viewers details (such as age, country, gender etc etc)

Most of my viewers are older, a good amount of them are home owners, and 90% USA

3

u/steakloaf_ 13h ago

Ah, so if you pull in a demographic that is more likely to pay the ones advertising then your CPM goes up? That would make a lot of sense actually

1

u/No-Kick6730 12h ago

And rpm?

1

u/Mr_Invinity 11h ago

Around $25 per 1k engaged views

1

u/Sourosh_Strapinski 12h ago

nice, was this a seasonal thing or did something about the topic itself pull higher value ads? some true crime topics just attract way better ad categories than others

2

u/Mr_Invinity 11h ago

I think it was mainly the length, was my first time doing an hour long video, my avg is usually around 25-30 mins