Bulletin Board ARG Summary Document
^^^ Read this first before reading this if you’re not caught up. Note: I did not write this document. All credit goes to the writers listed.
I wrote a beta version of this theory on Tumblr. I’m more active over there so message me there rather than here if you want to.
TLDR: The Voice is one of 1006’s early experiments that he is using to recruit us, the newcomers, to build A Better Place since tensions in the factory are too high and uneasy.
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Day two of the ARG revealed that EFP takes place in 1997, two years after The Hour. This is also the same year as Poppy’s Rebellion according to Amberluvbugs, an official artist of the franchise. Since DogDay and Bobby Bearhug are around in Playcare with CatNap and Miss Delight (aka ‘Crazy’) — seemingly ok with each other — this must take place before the war.
Miss Delight’s sister, Dancer, revealed that she and a group of other smaller toys (who are presumably us) were taken away some time before The Hour and have recently returned after two years. We are the stragglers roaming around Playcare, scavenging for food. Since we are outsiders, we are not part of any of the existing factions. Before I was confused as to why we were being attacked in the game if we’re working with The Prototype, but now it makes more sense. We’re strangers with no open affiliation to anyone except the mysterious Voice who has been terrorizing the toys recently. As far as the others know, we are disruptive cult members stealing valuable resources.
I call us a cult because there’s a lot of religiosity surrounding The Voice (and The Prototype, but more on that later). The boombox is placed upon a shrine of some kind. The Voice calls us “blessed” to have been chosen by them to participate in “the great work.” As new toys with no affiliation and no guidance, The Voice gives us a purpose. We are the small, but significant hands that will build a home for ourselves in the factory. This parallels how The Prototype offers the toys freedom and humanity if they fall in behind him. They parallel because they are directly connected.
We know we are building A Better Place, The Prototype’s kingdom* so The Voice and, tangentially us, are working for him. If we and The Voice are his allies, why doesn’t The Prototype inform his other allies like CatNap of our mission? Why is he using us specifically and not the toys already there?
My guess comes in two parts:
- The Prototype at this time does not have an ironclad grip on the toys yet. It’s only been two years. The orphans are still there, food is a constant worry, and the toys are not unified under him. Plus, I imagine The Prototype is unpopular. His reputation as a violent unhinged mastermind precedes him. Oliver is said to be charismatic and loved by those who are loyal to him, but he’s also extremely controlling, cruel, and manipulative. Plus I imagine him calling himself God and forcing the toys to stay and eat human meat sullied his reputation even further. He doesn’t have his cult yet. No one likes him. So, to circumvent changing his ways, he decides to manipulate these new guys into doing his bidding through a third party, The Voice. Once his home is built and his propaganda spreads, the others will fall in line.
- The Prototype has already begun experimenting on the children. The war started because Poppy found out what he was doing. I assumed before that he hadn’t started until after she was placed away, but now I think he started immediately after The Hour. He had to be doing something during those two years so this is what I think he was doing in secret down in the labs. Under the cover of darkness, he can snatch a kid and bring them down to the labs, just like how the scientists did before (cycle of abuse and all that). This could also be why he’s deciding to keep his plans under wraps from his current allies and is deciding to use the newcomers instead. If he were to have the current toys build down in the labs, they will discover his experiments (and eventually they did and Poppy used this to rise against him). We the newcomers, on the other hand, have no affiliation to anyone besides The Voice and though I feel, being fellow toys, we would find the experimentation objectionable, after being throughly brainwashed into doing the great work our divine guide demands us to do, we will not bat an eye to whatever the Supreme Leader is doing. We are Proto’s cult.
Okay now onto the title of the post: The Voice is one of his experiments who he is using as a mouthpiece to recruit and brainwash us. We know from Experiment Notes that it did not take him long to get a hang of the procedure. Gabi, what seems to be his first successful walking and talking toy, was Experiment #28! It took Elliot 1005 tries before success. It took Sawyer and his crew 153 tries to get to Boxy. It took Oliver 27 tries. Brilliant boy.
The Voice could be one of his early successes. That explains why no one recognizes their… well, voice. That also explains their religiosity. If they are The Prototype’s creation, he 100% would enforce his god-hood onto them. Hell, in Experiment Notes, he names Gabi like God with Adam.
“Experiment 28
Medium bonding. Negation Formula controlling the growth.
Her stitching holds. Eyes flicker with life. Fingers sliding on the table-feeling the cold metal.
Who am I? she asks. Who are you?
A giver. I tell her. A friend.
And you are Gabi.
She repeats the name and closes her eyes.”
As soon as they wake, he calls himself their friend and giver. He gave them life and he will give them food, a home, and a purpose. He is their God! He is quite literally creating his cult members.
By experiment 34, he has more toys walking around.
“They live. They breathe. They walk and talk”
The Voice is one of these “they.” The Prototype tells them his grand plan and The Voice repeats it to us, spreading his ideals.
“The great work continues with new hands!”
He had already started building with his creations. Now he’s adding new bodies to the effort. And again, he’s doing all this behind the other’s backs because he knows they, especially Poppy, would object to what he’s doing to the children. The great work must continue! He must achieve infinity and build his home no matter what! His sister be damned!
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But hey! That’s just what I think. Tell me what you think.
*I originally linked the fact sheet to back this up but it has been updated to remove the reveal that we are building ABP. Here’s a link to the original fact sheet that was released when EFP was announced.
It says: “In groups of 1-4 players, each run sends teams into a dynamically changing section of the facility with one clear objective: search for, locate, and transport the resources and building materials demanded by a mysterious Voice. Those materials are needed to help construct A Better Place, a promised home for toys who prove their loyalty and usefulness.”
And honestly, even if we didn’t get direct confirmation like this, what else could we be building?