I'm curious to get some feedback from fellow videographers, editors, and production company owners on what you'd realistically charge for a project like this in the Miami/South Florida market.
The client is a large, established, well-funded nonprofit organization, not a small grassroots operation. They're looking to produce a polished, interview-driven brand storytelling video with multiple deliverables and a pretty tight turnaround.
Here's the scope:
Pre-production
- Creative development, story planning, and coordination with the client
- Scheduling and coordinating 4ā6 interview subjects
- Developing interview questions, reviewing existing materials, and planning B-roll coverage
Production
- Two full production days
- Two-person crew: producer/director and videographer
- 4ā6 sit-down interviews using a two-camera setup
- Professional lighting and audio
- B-roll capture at up to two locations (same day/location as interviews)
- Approximately 1ā2 hours of equipment setup before interviews, plus breakdown afterward (roughly 8ā10 hour days)
Post-production and deliverables
- One polished 3-minute documentary-style brand video (16:9)
- A separate captioned version of the main video
- One 30ā60-second social media edit delivered in two formats: vertical (9:16) and square (1:1)
- Reviewing, organizing, and incorporating archival photos and video supplied by multiple organizations, with the total volume of material not fully known upfront
- Story development from interviews, footage selection, editing, color grading, audio mixing, and music sourcing
- Motion graphics, lower thirds, titles, and animated archival imagery
- Two rounds of revisions
- Delivery of all original, ungraded camera footage on a physical hard drive
- An EDL (Edit Decision List) for future editing
- Full work-for-hire copyright ownership of the commissioned production transferred to the client, excluding third-party licensed assets
Timeline
- Two production days scheduled within the same week
- First rough cut due approximately one week after filming
- Client feedback and revisions shortly afterward
- Final video delivery approximately two weeks after production
- Video scheduled for presentation at a large upcoming event
Why I'm asking
I recently submitted a proposal for this project but wasn't selected. After receiving some feedback from the client, I learned there was a significant difference between my quote and the winning proposal.
It got me wondering whether my pricing expectations are out of step with the current market or whether different production companies are approaching projects like this very differently.
My question: What would you realistically quote for this entire project in the South Florida market?
I'm particularly interested in hearing from people who regularly handle corporate, nonprofit, documentary-style, or interview-driven productions.
Would you approach this with a two-person crew or handle it solo? How many hours would you realistically budget for post-production, especially considering the archival footage, motion graphics, revisions, and multiple deliverables?
I'm intentionally leaving out the actual bid amounts because I'd like to get unbiased feedback on what others would charge based on the scope alone.
Appreciate any insight!