I remember watching a youtube short a few months ago of someone mocking many game companies where it started with the youtuber holding up a toy shotgun pointed at themselves, the logo of a company pasted over their face, and saying "Hey [competitor], take this" and then playing a shooting sound effect.
The entirety of the video is several companies responding in outrage and acting as if they are going to shoot the other one, but just shooting themselves each time, with a flash of a headline for what they did that was stupid briefly appearing before the youtube mimes dropping dead.
The companies involved, that I can remember, were Nintendo, Sony, Xbox, and Epic. At the end, Valve walks in and is the only one with positive news and doesn't shoot themselves.
I thought it was Senpai Gabe who had done the video, but I went through the shorts listed on his channel and didn't see it. I believe the news for Sony was about dropping digital games, which I believe was announced back in July, so it shouldn't be older than July 2026.